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What is the birthrate trend in Canada at the present time?


A) It's increasing.
B) It's decreasing.
C) It's remaining about the same.
D) It's expected to increase dramatically during the next 10 years.

E) A) and C)
F) A) and D)

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Which of the following best describes the Canadian Marketing Association (CMA) ?


A) an association for the development of pharmaceutical advertisements
B) a regulatory body that is responsible for overseeing the selling practices of the food and drug industries within Canada
C) a self-regulatory group that represents industries' attempts to set guidelines for responsible business practices
D) an agency that protects competitors within the industry

E) None of the above
F) A) and D)

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Which of the following helps time-based competitors to improve product quality, reduce costs, and expand product offerings to satisfy new market segments and enhance customer satisfaction?


A) validity and reliability
B) flexibility and responsiveness
C) rigidity and vision
D) profitability and coverage

E) C) and D)
F) None of the above

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News reports from Zimbabwe indicate that a small pack of locally produced coffee beans costs approximately 1 billion Zimbabwean dollars, an amount that would have bought 60 new cars less than 10 years ago in the same country. What is Zimbabwe experiencing extremely high levels of?


A) growth
B) stagflation
C) deflation
D) inflation

E) All of the above
F) A) and C)

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Kelly has the option of going to Cancun, Mexico or Quebec City during spring break. In this context, what type of competition are Cancun and Quebec City in?


A) direct
B) indirect
C) pure
D) monopolistic

E) C) and D)
F) B) and D)

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During recessionary periods, how is it still possible for a business to compete?


A) by reducing promotional outlays to save money
B) by raising prices to improve company and product image
C) by curtailing customer service because people will accept such cuts
D) by offering value-priced products to appeal to cost-conscious buyers

E) A) and B)
F) A) and C)

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As a nation, Canada is becoming older, more affluent, and more culturally diverse.

A) True
B) False

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Time-based competition is based on a strategy of developing and distributing goods and services more slowly and cautiously than competitors.

A) True
B) False

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What are air bags and the development of the Internet examples of?


A) research and development efforts in private industry
B) military research finding applications in consumer products
C) college and university research
D) individuals making technological breakthroughs

E) None of the above
F) C) and D)

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The strength of consumer spending is related to the rate of unemployment-when jobs are created, consumer confidence and consumer spending rises.

A) True
B) False

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The type of competitive strategy a firm uses is based on the answers to three questions. Discuss these questions and their possible answers.

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The three questions that determine the c...

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A change in price, a product improvement, or a technological advancement can affect the demand for substitute products.

A) True
B) False

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Coffee shops and restaurants adding Wi-Fi access are examples of marketers scanning the technological environment for innovative products that can enhance their businesses.

A) True
B) False

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Which component of the marketing environment consists of factors that influence consumer buying power and marketing strategies?


A) competitive
B) cultural
C) economic
D) regulatory

E) B) and C)
F) A) and D)

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What is the competitive environment and what factors need to be considered in monitoring this environment?

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The competitive environment exists as a ...

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Which of the following is NOT a characteristic of a recovery period?


A) Businesses provide low-priced products and superior service.
B) New product lines are introduced.
C) Consumers are cautiously optimistic.
D) Businesses hold down costs.

E) C) and D)
F) A) and D)

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Ensuring ethical practices means promising customers and business partners to sacrifice quality and fairness for profit.

A) True
B) False

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What are some of the consumer benefits of technology? Are there any drawbacks to the consumer with the applications of new technology?

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Technology leads to new goods and servic...

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Unemployment is defined as the proportion of people in the economy who currently don't have jobs and are not actively looking for work.

A) True
B) False

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What is inflation and deflation? In which of the four business cycles might inflation or deflation occur? Discuss how each affects the economy.

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Inflation is a period of consistently in...

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